Wednesday night at the Moriarty town council meeting longtime New Mexico radio station owner Don Davis announced he will be bringing a new radio station, KEMR 1080 AM and 102.1 FM to the East Mountains.

He said they are planning to have ‘East Mountain Radio’ on the air by Sept. 1. He described a community-focused format that would include emergency broadcasts, severe weather updates, local information, “affordable” advertising, community events, live high school sports and soft rock music.

Davis’ company, Radio Center, owns three stations in Albuquerque; 103.7 The Oasis, 101.3 Cindy and Z 106.3. The company is rated New Mexico True, according to Davis.

KEMR will join public radio station KXNM 88.7 FM in McIntosh, previously the only radio broadcast in the Estancia Valley.

Davis is waiting for a modification to the station’s AM license to change the location of the AM tower. Both FM and AM antennas will be located in the East Mountains.

“I am seeking a person from the area,” Davis said, “to be the face of the place.” It would be a full-time contract position, he said.

He said a radio station can make a difference in a small community, “Where people can be in touch with what’s going on presently.”